Hey, are you a fashion blogger struggling
to get traffic to your site and to make money Out of your blog? Or maybe you are just thinking
about starting a fashion and style blog but You are so afraid to fail and have no idea
how successful bloggers in this niche grow Their sites and get paid. I’m Anastasia, you can find me at anastasiablogger.com,
I’m a Pinterest marketing expert and a blogger. I share my Pinterest tips on Thursdays, if
that’s what you want to learn about, Subscribe And hit the Bell button to get notified about
my new tutorials! So this video is part of my series in which
I show you how Pinterest can be useful for Traffic and income growth in different niches
and types of websites. Today I will talk about Fashion and style niche. And I promise this
video will not only show you how to use Pinterest To get more traffic but it will also show
you exactly how successful bloggers make money In this niche and also how much is your potential
monthly income. One of the bloggers – he actually is a man
in the fashion blogging niche which makes His case even more interesting – shared
in his income reports for a few previous years That he made consistently over $120,000 a
year with his blog. I’ll talk more about His biggest income streams later in the video,
for now Here is our plan for today: 1. The Potential of Fashion Niche on Pinterest First, I will show you how big (or small)
the fashion niche is on Pinterest. Meaning, You will know what is the potential outcome
of your efforts on this platform – should You expect a lot of traffic and reach or not? 2. Analyzing Successful Pinterest Accounts Second, we will look at the accounts of some
successful fashion bloggers to see what kind Of boards they have and what exactly they
do with their Pinterest accounts – are they Sending all the traffic to their websites
or maybe somewhere else? 3. Monetization And the third part is probably the most interesting
for you – I will show you some of the most Popular monetization strategies fashion bloggers
use to make money out of their activity on Pinterest. It will be a lot of fun, let’s
dive into it! So first, let’s look at the
1. The Potential of Fashion Niche on Pinterest You know how to get to this page, right? It’s
Pinterest audience insights for the entire Platform, not just for your account. You can
go to your Pinterest account analytics and See the same numbers there. You see about
47% of all Pinterest users are interested In women’s fashion category, it’s one
of the popular niches close to the top of

The list. And on the right side you can see
some of the popular topics inside the niche, Such as women’s jewelry and accessories,
dresses, women’s style, skirts etc. Another place we can get some additional insights
is Pinterest categories page:
Surprise – surprise! 36 million Pinterest users are interested
in Men’s Fashion. And somehow 11million are interested in Women’s
Fashion I find these numbers a little odd because
we know that about 70% of Pinterest users Are women. But at the same time, keep in mind
that women can look for clothes as gifts for Their sons, husbands, boyfriends and fathers.
Well, let’s face it, in many families, women Are buying all the clothes for men because
men don’t really care about fashion. Maybe That’s how Men’s fashion category has
got more followers, maybe it includes all The men and most of the women that are on
Pinterest, I don’t know. But anyway, you can do your further research
through some suggested related topics like Fashion Trends with 2.3 million followers
etc. It is a pretty big niche on Pinterest based
on these numbers, so it’s definitely worth Being on Pinterest if you are a fashion blogger. And by the way if you pay attention to these
repin counts while scroll down the page, you Can get an idea of how much traffic some of
these pins are driving potentially if they Get 15,20 or 35K repins only. You know what, the second and the third parts
of our plan for this video go hand in hand. So we’ll be checking some successful Pinterest
accounts, looking through their boards, their Pins, checking where and how they are driving
traffic to. And based on all of that, we’ll Also find out how they monetize their Pinterest
activity and for some of the bloggers we’ll Be able to see the income reports they shared. So here is Sandy and her Pinterest account.
She has a pretty decent number of monthly Viewers on Pinterest. And a few years back she published an income
report when she made 3600 in a month from Her blog. The majority of her income was made
with sponsorships that she found through blogger Networks. . It’s interesting she even shares which networks she worked with in that Particular month and with which brands:
Collectively – she worked with HP Social Fabric– she worked with brands called
Snapple, Nautica Acorn Influence – she worked with Sam’s
Club And her other income source were affiliate
links in the networks:

RewardStyle
ShareASale ShopStyle Collective
Commission Junction You can see on this screenshot that a big
part of his income falls on display ads on His site – which means he must be getting
a lot Of traffic, the other two biggest contributors
to his income reports are affiliate income And sponsored posts. If you think that all successful fashion bloggers
have a big Instagram following, I will prove You wrong in this video so many times! This
blogger for example currently has about 33k Followers only. And you can see that Instagram
is far not his biggest priority and not his Best income stream. I can see the same for this established fashion
blogger Jo-Lynne Shane – She currently has 23.7k followers on Instagram but her reach
on Pinterest is at 4 million monthly viewers. And she has almost 118k followers on Pinterest. I hope this video was helpful! If you know
fashion bloggers who are struggling to get Traffic or to make money with their blogs,
share this video with them! If you think it Was useful, give me a Thumb up, Subscribe
and hit the bell button if you want more of My Pinterest tips. I would be happy if this video was seen by
as many new fashion bloggers as possible because In these tough times in the offline world,
any improvement in their online income for Some beginner bloggers can be a huge help. I know a lot of fashion bloggers do well on
Instagram – I mean do well in terms of followers And maybe likes. But not so great in terms
of income, and They might be missing an entire bunch of income
streams because they use their blog, the actual Website as An accessory to their Instagram account and
not the other way around. In my opinion, it’s A big mistake because your Site is YOUR site – no one can take it away from You, it’s you who decides how many income
streams you want to use and how to use them On your site. An Instagram account can be
penalized, it can be hacked or simply blocked By the platform itself. I’m not saying it’s
bad to have an Instagram if you are a fashion Or style blogger. It’s just might be limiting
your opportunities of income growth. If you have some Interesting tips I missed in this Video

And you Think they could help others, share in the
comment section below the video! Now, I’m signing off for today, stay safe,
stay healthy! And before you leave, here are My other videos perfectly complimentary to
what I shared with you today. Check them here And there, and I’ll see you in the next
videos!