Hey guys welcome back to my channel if You are new here I am katha the creator Of the content bug and I'm here to help You follow your passion by growing your Audience online now recently I have been Getting a ton of questions about Pinterest I have received comments on my Blog emails DMS and it's so much more From you guys wondering if Pinterest is Still the place to be and what's really Going on with Pinterest can it still Drive traffic to your blog and is it Right for you to continue to keep Putting your efforts into Pinterest and I figured why not just break the news Right here on YouTube and just create a Whole video about what's been going on With Pinterest why your old strategy Isn't working and kind of like break Some of the myths that have been going On so I've received this one email that Specifically asked if there was any big Changes going on with Pinterest people Are thinking about getting rid of it Completely out of their strategy it's no Longer driving traffic just seems to be A waste of their time are there any new Tips and tricks to get Pinterest back to The way it was meaning improving your Page views and generating organic Traffic and when I got that email I it Kind of hit me because it was like okay I noticed that there has been a Difference in Pinterest recently but the

Funny thing is one of my blog posts just Ended up going viral on Pinterest and I'm getting a ton more page views than I Was in the past so some of it wasn't Really relevant to me but there are some Big changes within the Pinterest Algorithm that are causing a lot of Bloggers to lose their page views lose Their visibility from Pinterest and it's Something that you need to know about so A few months ago I think it might have Been two months ago maybe one month ago Pinterest announced that they were Changing the algorithm now every single Social media platform has an algorithm And they changed the algorithm regularly If you listen to any of my SEO stuff That I talked about Google of course Changes their algorithm so much it's Impossible to keep up with I swear but Every other platform changed their Algorithm as well and Instagram came up With a new update how they were actually Changing their algorithm they're still Keeping the algorithm but it's gonna be More of who posted recently popping up Instead of what you might like popping Up so that's an interesting about Instagram Totally separate subject for Pinterest They changed a couple things the first Major Is that Pinterest wants you active on The platform if you are using Automator

Like tailwind or board booster right Those aren't going to work as well as They have in the past if you are just Completely automating your Pinterest Strategy it's not going to work and Actually a lot of people are ditching Those platforms completely and just Pinning directly on Pinterest Pinterest Wants to see that you're actually active On the platform and not that you're just Automating it they don't want your Account to seem like a robot they want You to actually seem like a person they Want you to be active engaging with Accounts following new people sharing Pins directly on their website and not Just using tail wind or other automate Ours to do all the work for you they Want to see you active so I am NOT Ditching tailwind I refuse to ditch Tailwind and honestly I'm thinking about Getting board boosters books I've heard A lot of good things about that if I do That I will create another video for you Guys when it comes using tailwind I Don't use it as aggressively as they did Before so I was pinning 40 to 50 pins a Day and as I learned that the Pinterest Platform or the Pinterest algorithm Changed and that they want you actually Pinning on their website I ended up Reducing my strategy so I'm only pinning Around 30 to 40 times a day and then I Will go in at least three days a week

And share ten pins manually now I know That I could be doing so much more I Could be sharing a lot more pins Manually direct on the Pinterest Platform but I think it takes time and There are some strategies out there People say that they have strategies Where takes 20 minutes but I end up Taking a lot of time because I want to Make sure that in this quality pin that It has a good link to it that it has a Good description and that's why I like Using tailwind because it checks all That stuff for me so that is one big Change if you have been completely Automating your Pinterest platform you Need to go back to not 100% automating It I use tailwind To keep my account active at all times So I can't get to my pin first today It's not a big deal I'll get to it Tomorrow because tail end is still Keeping it active I also like tail one Because the tail one tracks but that's a Separate topic as well another big Change that came along with the new Pinterest algorithm is secret boards are Now hurting you so what that means when Through a Pinterest SEO there's a lot That state Consideration and one of the things is Your activity level on all of your Boards so if you are staying active on Your boards and now it's not just taking

Into consideration in the boards that You are a part of including your group Boards it's not just taking into Consideration that the boards that you Have on your profile it's also taking Into consideration your secret boards And if you are not active on your secret Birds those word boards are actually Hurting you and they came out with a new Feature called archive and you can Archive your boards which means that you Can no longer pin them so if you have Some secret boards that you still keep Active like I have a recipe board and my Secret boards that I keep active I Pinned them in almost every single week With new dinner ideas or lunch ideas That I want to try out and I keep that Active so that still remains my secret I've never done those three boards are In my secret and I have gotten 10 plus In my archive that I don't pin to Anymore and that's the way you have to Do it because those secret boards are Going to hurt you so if you are still Pinning to them in the secret section Then you can keep them there if you're Not pinning to them move them to archive And honestly if you're using your Pinterest account as a business account Then you really you don't need those Secret boards anymore you can create a Personal account if you want to or if You want to make your Pinterest account

Look like your own brand magazine you Can have some of those boards even if They're not totally specific to your Niche you can have some of those boards On your account it's not going to hurt You that much As long as you are staying active on all Of them and when it comes to group words People have the perception that they can Only pin their content to group words so If I launch a new blog post I have to Share that blog post to the group boards And I don't pan anyone else's stuff There that's not true because if you Want your account to improve its Visibility to get more page views on Your blog then you need to help those Group boards stay active so you have to Pin other people's content to them you Have to pin your own content to them as Long as they are staying active and if You are part of a few group boards that Are not staying active and you notice That maybe no one else pins on them but You then there's a problem there and you Actually may want to just leave that Group board because it's not helping you It's probably just hurting you and then The last thing that Pinterest did that's Pretty big you know how Pens they've got a background image so You can see my pins have kind of like an Overlay effect so I have a flat lay Picture that I'll take a look on my desk

Or whatever I am choosing I'll take a Flat light picture and I'll put a white Overlay on it and I'll change the Transparency so it's about like 50% Maybe and I think it's actually that's 70% and I will make it so it's a little Bit not in focus in a sense and then I'll overlay words on top of that so There's like three main layers there's a Picture there is a overlay on it a white Or black or whatever color overlay you Do and then there's text the bottom Picture that you include in your pin Even if it's not a bottom picture if It's just a picture you include Somewhere on your pin that actually Affects where you are peering in search And how you are appearing on the Pinterest platform so let's say that I Talked about blogging a lot so I wrote a Blog post how to grow your blog and the Image in the background was of a Butterfly in a field of daisies let's Just say that's what it was my pen would Be less likely to appear with other pins Related to blogging and growing your Blog and it would be more likely to Appear for pins that include like nature Scenes or butterflies and animals do you See what I'm getting at here it's Actually a really big problem so if you Are not including business-related Images like well for me example the Example I was going with if I'm not

Including business related images office Related images in the background of my Blogging related posts it's not going to Pour well because those two things do Not connect so if you were talking about Fashion style you want to make sure that Your background image or the image that You include in your pin relates to Fashion and style in some sense so That's what you really need to take into Consideration you want to make sure that Your picture and your title actually Match if they don't match so there's Going to be a big clash there and you May actually appear for an area that you Don't want to appear for now what I was Saying earlier there happens to be big Changes the Pinterest platform and those Are three major ones that you really Need to take into consideration but Overall there's been a decrease in page Views in you On Pinterest and actually I've noticed That they've had a problem and I think It's the 60th of every month where They've had glitches in their analytics And everyone's analytics says that they Get zero pageviews that day or they get Zero impressions that day and it doesn't Really make much sense but it's just Kind of what's going on I think they're Working for their stuff but the best way To improve your pageviews to continue Getting visibility on the Pinterest

Platform is to create killer freaking Content that's all you have to do is Create amazing content create amazing Pin graphics that people actually click On Pinterest is still a search engine it Is still going form very well for you it Is performing so very well for me but That's because I have adapted my Strategy a little bit I learned those Things and I immediately adapted my Strategy I have improved the quality of Content of the blog post I'm putting out Pinterest absolutely loves well not Pinterest but Pinterest users absolutely Love lists posts so creating lists posts Has been huge for my blogging business And you just have to create content that Your audience actually wants to see it I Do have two other YouTube videos here Obviously on YouTube I'm going to talk About how to perform keyword research And I will include that right here and Then I just actually shot a recent one That talks about how to perform more Advanced keyword research using the ads Platform you don't have to pay for an ad You don't have to create an advocate ads Platform you can learn more about who Not who how many people are searching For the keywords you're thinking about Using so I will also include that right Up here and you guys can go ahead and Check that out but for now that is all That I have to say when it comes to

Pinterest don't touch it don't touch it It's not going to be worth your time it Has a long-term strategy just like any SEO just like Google it is a long-term Strategy and you need to look at it that Way so do not ditch Pinterest it is Still my top performing driver of Traffic to my blog I hope you found that Helpful today if you like this video Make sure that you give it a big thumbs Up and subscribe to my channel to get More actionable tips like this on how to Grow your audience online and I will see You at another video bye guys