So we are almost in the middle of 2020
and I guess it's the right time to talk About all the updates and changes that
happen on Pinterest this year so far the Changes are quite dramatic and I know a
lot of people are searching for this Exact video to find some clarity on
what's going on on Pinterest I'm here to Help you get your head around it Hi I'm Anastasia of AnastasiaBlogger.com I'm a Pinterest marketing expert And on this channel I share my Pinterest
tips as well as more general blogging And online business tips every Thursday
if that's what you want to learn about Then subscribe and hit the bell button
to get notified when my new videos go Live if you've been on my channel for a
while Maybe you know it's not my first video
about Pinterest updates the previous Video I made in September 2019 and it
was a wrap up of all the changes that Happened last year if you're curious to
see what you missed I will give you a Link to that video in the description
below this one but the thing about Updates is that they just keep happening
and of course I can make a new video Every month about the new stuff
happening on Pinterest what I can do Though is update the article on my site
which is a chronological collection of All the recent changes and updates on
Pinterest I will give you a link to that Page in the info icon in the top right
corner and in the description below this Video so if you watch this video on
YouTube a month or maybe three months Later than I publish it and you're not
sure if it's still up to date all you Have to do is visit this page on my side
and I'll keep adding the information About new updates every time something
important happens on Pinterest it's just So much easier to quickly update the
page rather than making a new video on YouTube every time so in June 2020
Pinterest made a new live session with Tail and scheduler to address some of
the questions about the algorithm Changes and updates on the platform that
seemed to affect a lot of accounts just To remind you in February 2020 Pinterest
and tailwind already announced the new Best practices recommended
on Pinterest and I made a detailed video About it I'll give you a link to that
video in the top right corner and in the Description below this one don't miss it
because it will really specify for you What other daily painting limits how
often you can rip in the pins that you Created safely without putting your
account into risk of being suspended and Also what Pinterest means when they talk
about fresh pins on the platform a lot
Of people who watched the live session
in June we're not quite happy with it as It seemed that it didn't actually
address the question of what is actually Going on with algorithm and what we as
content creators should do to stay on Top of all of these updates well I can
honestly tell you I wasn't surprised too Much that Pinterest representative
didn't tell us exactly what's going on And mostly shiri emphasized how it is
important to create fresh beans and Fresh content to please the new
Pinterest algorithm we knew it since February didn't we we just didn't
realize that one day we will actually See and feel this algorithm update
affecting our traffic from Pinterest so If you ask my opinion on what's going on
it's quite simple Pinterest gave us a Heads up in February and March about the
coming algorithm change and now they're Actually implementing it by giving more
space in the field and in the search Results to fresh beans compared to the
pins that have lots of repeats so Accounts that used to get a lot of
traffic because their pins were so Popular in had lots of repeats on the
platform are now affected and they're Losing traffic because Pinterest is
slowly but steadily pushing more and More fresh pins to the feed another
question that was addressed during this Call is whether or not it's good to keep
using tailwind schedule if you're not Sure what tell when this I can really
tell you that it's an authorized Pinterest partner that allows you to
automate and schedule your pinning even Months in advance I have a detailed
tailwind tutorial on my channel and I Will give you a link to it in the
description below this video 10 in the Top right corner so there were some
rumors based on confusing responses from Some of the Pinterest support agents
that it might be best to upload pins Directly on Pinterest versus scheduling
them with a third-party tool but during This live session that I'm talking about
Pinterest representatives made it clear That it's absolutely fine to use either
native Pinterest scheduler or a Third-party scheduler like tailwind so
guys as long as you are creating fresh Pins that's all that really matters for
Pinterest as for repents Pinterest Representative confirmed that they will
be still getting some distribution on The platform but not as much as before
and the best way to grow your account And traffic from Pinterest is really by
creating fresh pins so this was the most Recent information about Pinterest
algorithm changes and now if you don't Mind I will switch to my screen to show
you the other updates and new features
That appeared on Pinterest recently but
I will only go as far as the beginning Of 2020 and I will not cover in this
video anything that happened last year And before I go there I just wanted to
tell you that you can always count on me For giving you the most up-to-date
information about Pinterest marketing in My Pinterest SEO traffic secrets course
I cannot always publish new videos like This one on YouTube super fast as soon
as anything important happens but I Surely can inform the members of my
program about these changes in the Student-only Facebook group that comes
as a bonus with my course if you want to Learn more about it and if you want to
see some of the results that my students Achieved I will give you a link to my
course page in the top right corner and In the description below this video so I
opened it actually this page with Updates and I want to talk about the
next thing it's a new type of penalty That showed up and/or became clear in
June 2020 it's when Pinterest the Indexed pins on certain Pinterest
accounts so first I wanted to talk about A more regular wave of account
suspensions that was related to an Overly aggressive spam filter and it
affected many sites and accounts as Usual when it this happens in maths
Pinterest seems to unsuspended counts Pretty quickly sometimes it was enough
just to appeal using the link in the Email that Pinterest sent to those
accounts and Them 24 hours it was all fixed sometimes
it needed a few emails or email exchange With support but it usually for lighted
accounts Pinterest fixes this quickly But there also was another issue that
some accounts haven't been just Suspended or their domains were not
blocked at all but they experienced a Sudden and drastic drop in impressions
on Pinterest and also drop of traffic From Pinterest and also those accounts
noticed the most unusual issue all of Their pins were gone from Pinterest
search results we can call it They were de-indexed and impressions in
this cases didn't drop to zero you can See here that when this kind of penalty
happens Pinterest doesn't suspend or block your
account so when when your domain is not Blocked you're still receiving some
amount of impressions but they're Drastically dropping and then they're
staying on almost the same level for a Long period of time and where these
impressions are coming from my idea is That they're coming from the followers
of your account so Pinterest removes Your pins from all the search results
but they're still shown to your
Followers and so that's why you're
getting this more or less stable line of Impressions now I have to tell you that
the first signs of this type of penalty Happened around March and April and in
that wave when it happened Pinterest usually apologized to account
owners and and said that they will need Some time to investigate what happened
and then when they finally acknowledged That there was some issue they said that
they will fix it within ten days all the Pins will very indexed and you can see
on this screenshot that more or less the Same amount of traffic or impressions
came back to this account after this Panel team what I noticed on various
Facebook groups where it is a lot of Bloggers or Pinterest marketers I
noticed that in June specifically this Issue came back but much stronger
because more accounts were affected and Now more people were sharing this kind
of screenshots and not not many of them Yet have been able to recover their
accounts from this the Next thing that is worth talking about
is what happened in April 2020 pinterest Introduced product search results on
some shopping queries and they also Introduced this new tabs called shop and
explore now Pinterest doesn't show this For all types of keywords but for many
keywords that might have a shopping Intent for example spring outfits office
decor kitchen remodel ideas Pinterest Start showing instead of regular search
results these two tabs as you can see Here on the screenshot maybe I can show
you on so kitchen remodel ideas if I Open kitchen remodel days you will see
explore feed and then shop feed so the Explore feed is going to show you all
kinds of pins if you see here what kind Of links are showing up they are not
just product pins their various pins From websites and blogs but if I click
on the shop feed you will notice here Just product pins because they have this
price tag so I'm sure that equal sites Are now more than happy with Pinterest
because they're getting their own shop Feed and for so many keywords you're now
able to directly get into the feeds of People who want to shop and even on this
explore feed like I said you are getting A lot more organic results here I mean
regular pins article pins blogs video Pins but you also have some amount of
product pins for example this one is Linked to Etsy and it has price over
here so this is also product pin and Some product pins do show up and some
even promoted pins also of course show Up here some people I noticed we're a
little bit confused about this new type Of keywords because they couldn't do
some additional keyword research but I
Wanted just to show you that when I
remove the keyword ideas from here I had Kitchen remodel ideas and it was showing
me shop and explore feed and didn't show Me any search suggestions and once I
removed kim Kyu kitchen model once I Removed the ideas from here from the
keyword immediately Pinterest started Showing me some additional keywords so
you can still do keyword research and Just that you need to do
little bit of experimenting and testing And finding those keywords that are not
showing these two tabs and then if you Find them you cannot then continue your
skewered research here from from Pinterest search results you probably
know that I'm sharing the best comment In every week's video so if you have
something positive and inspiring to say And you want to get a free shout out on
my channel just leave your comments on My latest videos and this week's
shout-out goes to Jessica and here is What she said you honestly have helped
me so much already in this one video and Another one I watched just before this
one like oh my god thank you I'm finally Learning how to use Pinterest properly
thank you so much and thank you for your Clear honesty in all that you say well
thank you for watching my channel I'm happy you're learning from my videos
and let us know how your Pinterest Journey goes and there was another
update in March so you noticed probably Now I'm going backwards and first
showing you the most recent updates and Now I'm going backwards to the beginning
of the year and in March of 2020 a Pinterest introduced for mobile apps
only introduced a new tab called Today it's something similar to what
Pinterest used to have and it was called Explorer I would say that it's the most
similar explanation to what today tab is Because it's a source of daily
inspiration with curated topics and Trending pins that makes it easy to
explore and to explore popular in timely Ideas so you can tell that it's a
another another variation of explore Feed that was some time ago was removed
from Pinterest now it's called today and It's only for mobile apps at the moment
and then another thing that happened Around March and it's still going on on
Pinterest Pinterest added censored Search results for a variety of keywords
related to the code 819 as more and more Content creators that is creating pins
around this topic and as Pinterest States here if you search for code 19
these keywords and some other keywords Like maybe coronavirus or maybe pandemic
or quarantine you need to search for Each keyword because for each keyword
they gives
Different types of warnings over here
but for example for this keyword they Say that pins about this topic often
violate our Community Guidelines which Prohibit harmful medical and
misinformation because of this with Limited search results two pins from
international recognized health Organizations so if you go through the
search results you'll notice that all of Them go to the side of this World Health
Organization and there is nothing else So if you're targeting keywords like
this you're not only wasting basically Your time and Pinterest because probably
your pins will not be seen or shown to Anyone they will have very low
impressions but also you might be Violating Community Guidelines so if you
want to write about something like this You first need to do your search in
Pinterest search results and see if your Particular focus keyword is already
blocked and maybe if it is you need to Find another synonym or say it in a
different way so you don't have to Actually mention those keywords that are
prohibited inside your pin title in the Text of your pins and in the
descriptions of Europeans and then in February 2020 since we're going
backwards and almost approaching the Beginning of the year I just wanted to
remind you here that in this article I Give you a link as well to the other
video about the new best practices on Pinterest that were introduced at the
beginning of this year mostly they're All focused around one idea key idea is
that you need to create a lot of fresh Pins on Pinterest and you need to reduce
or moderate the amount of repents that You're doing and then in January back in
January there was one of those regular Spam cleanups on Pinterest that was
going on for about a couple of weeks but In that one I noticed that Pinterest was
replying pretty quickly during this wave And most of the people who were
suspended they received a message that It was an accident or a mistake and it
was fixed for most of the people within But for most of the lighted accounts it
was fixed within 24 hours were a few Days again just to remind you if you
want to always stay on top of any Changes and update on
interest then join my Pinterest course And you will find the link in the
description below this video Meanwhile I picked for you a few videos
that are perfectly complementary to what I shared with you today you can check
them out here and there see in the next Videos