Are you wondering which types of Pinterest
ads are really efficient? Have you tried Video ads on Pinterest? If you had, you
maybe noticed that video ads don't seem To generate a lot of traffic to your
website. So the big question is how do You use video pins as Pinterest ads to
get actual traffic and conversions and Not just views on your video? Hi! I'm
Anastasia of AnastasiaBlogger.com. I'm a Pinterest marketing expert and on
this channel I share my tips about Pinterest marketing and online business
every Thursday. If that's what you want To learn about, subscribe and hit the
bell button to get notified about my new Videos. Let me just show you when I do a
search on Pinterest for whatever keyword It is you will find here in the search
results some pins that are promoted Right? And I can tell you that usually
the pins that are promoted and are Moving at the same time, they attract
more attention like this one for example This is a promoted pin. What happens when
I click on it? It will go to the website Directly, however if you go to Pinterest
and try to create an ad you'll click on Create ad and you'll open this page it
will offer you video views and this will Seem probably the most logical solution
for you but I do not recommend using This format because this will as it says
exactly Drive your views on your video So you will get a lot of impressions a
lot of views on the video but it doesn't Mean that you will get a lot of traffic
if you want to get actual traffic to Your site you need to choose traffic
or conversions. Conversions are not Available for new accounts – you need
first to generate enough conversions Through traffic campaigns but once you
reach a specific limit they require, you Will also be able to use conversion
campaigns but for now, you can click on Traffic campaigns and basically it will
work the same exact way as if you were Selecting a regular image pin. The only
difference will be that it will be a Video.
I will call this campaign video peanut Well click continue I'll do the same
with AD group then if you have audiences Created in your account you can select
one of your audiences that is generated From your website from the visitors of
your side or is based on other audiences That you can create in Pinterest ad
cabinet if you keep scrolling you will Find all other targeting options for
example you can select that you want to Show these pins to people that are
interested in beauty. Let's imagine that Our pin is about some beauty product,
maybe some skin care product. So I will Add here some skincare beauty tips skin
care skin self-care ideas and so on so
You can select as many keywords as you
wish you can see here that Pinterest Recommends having at least 25 keywords
per campaign so I would say that you Still need to keep selecting here
different keywords and now if our Product is targeting only women we can
select here that we only want women to See our ad we can select specific age
group let's imagine that we are Targeting young women without product
and we need to select here only this age Group and you will see here how quickly
the potential audience size reduced just With this selection let's move to the
next settings here it's offering me all US locations I will keep this setting I
will pick English as the language that I'm targeting let's say that I want just
to test how this Pinterest ads work so I'm putting a daily budget of $1 I'm
selecting automatic bidding and here you Will see that you can start selecting
from your pins that you have in your Account or something that you save from
your account you can search by boards And if you have your specific video pin
right in front of you you can simply Copy this part of the URL of the pin and
just insert it here and it Find it automatically and this helps you
to select your video opinion really Quickly and then you will click lunch I
will not do it because this is just a Test campaign for me after your click
line to Pinterest team will take a Little bit of time to review your ad it
can take a couple of business days and Once the ad is live you will start
seeing it in your as reporting and then You can select objective remember that
we are trying to drive traffic so it's Traffic type of campaign and it will be
under traffic campaigns your video ad And now I'm going to show you how you
can actually create your video pins for Running ads this video is made in
partnership with InVideo and this is an Online tool that allows you to really
quickly and easily create video graphics It has three different modes you can use
pre-made templates they have over 3000 Templates in different formats and each
template can be used for different Social media by the way they also have
an interesting feature called article to Video I'll not show you all the details
about it today but it's basically just Your adding your post URL or page from
your website and this tool automatically Generates a video using the text and
images from your page and of course you Always have this option to create your
graphics or your videos right from Scratch using a blank template I just
wanted to show you an interesting Feature here it's called brand presets
you can upload here your logo you can
Even simply give the links to your
social media handles and the tool will Automatically generate the brand colors
and understand what kind of color Combinations are perfect for your brand
based on the content that you provide Either it's your logo or these links
will go to a blank template and choose The vertical either vertical or square
video format because that's what works The best on Pinterest 9 to 16 is a
perfect size of the video pin it comes With this logo I will remove it for now
I'll move the text to the top part of The video pin and will
type in the text of my pin we can edit The text on the right side here you have
plenty of phones to choose from I will Make the line height one I'm not gonna
change the colors for now just we'll Make it a little bigger I want to add
two images to my video pin I will click On enhancers on the left left side and
we'll select this format you notice that The images are going to be added as
vertical but I want to have them Horizontal I'll put this one down and
we'll make it horizontal and we'll do The same with the top image now we need
to find some images to add to our video Pin you have here library of over 1
million images and videos to choose from When you click Choose you will be
offered to replace the existing image And on the top part I want to add a
video not just an image in this library We have premium videos when you have a
premium account usually you have very Long video but you need to make it
shorter because video pins on Pinterest Have to be short otherwise people will
never click through to your site and Will just keep watching the video itself
so I'm going to trim this video very Quickly to make it about 4 seconds in
total you will click done because you Don't want to use the full video when
you look at the scene duration in the Bottom right corner you can change it to
5 seconds that's what I would recommend If you want to click get actual clicks
from Pinterest video pins I want to work With the shape behind this text I'll
change already the color look at the top Right corner you can move your
background color to the back behind you Hide it behind the text I want to add a
download button to have a clear Call-to-action on my video pin I'm gonna
work with text if you click on more it Has this interesting text animated text
that look almost like a button but They're also animated in the end result
first I will change the style of the Text on this button I want to also play
around with the colors the box color Will be bright yellow let's just preview
how it works right now
Everything is animated the video is
moving even the photo on the bottom is Also moving we also need to add the
domain name of our site just to protect Our rights and also to brand our video
pin so we'll move it down increase the Size of the text let's make it bold In video has a very interesting feature
if you click on this button in the Bottom right corner it will offer you
some solutions that will improve the Quality of your image it's called
intelligent virtual assistant so it will Analyze our video pin and let's see what
it says First it's suggesting us to remove this
background this bars next to our video Will click resolve and it's
automatically fixed then about this text It tells us that we'd better reduce the
width of this box on this one is Suggesting us to Center the text and
also it looks like the image the text is Not really readable on this background
let's click resolve and you'll see what It has done now we have background and
it's much easier to read your domain Name by the way if you really want to
grab attention of the Pinterest users You can go to effects here on the Left
menu choose confetti for example this Type of them you can add this confetti
and that's how your pin is going to look It doesn't really fit this specific
topic but it could be used in different Types of video pins now we can add some
music to our video pin you have a Library of different musical files you
can choose something happy looks all Good I will click on preview and export Now you see that the video is processing
and once it's done you will have an icon Like this when you can click download it
and it will download the video file to Your computer and then you can upload it
to Pinterest and by the way in video Offers an exclusive 25% discount just
for my followers to get the discount Grab the link in the description below
this video and then use the coupon Anastacia blogger at the checkout to get
25% off if you have any questions about Pinterest marketing let me know in the
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before you leave here my other videos Perfectly complementary to what I shared
with you today check them out here and There and I'll see you in the next
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